Some 2008 IG® Nobel Prize winners
 

Improbable prize

For Nutrition…
Massimiliano Zampini and Charles Spence, for electronically modifying the sound of a potato chip to make the person chewing the chip believe it to be crisper and fresher than it really is.
The Role of Auditory Cues in Modulating the Perceived Crispness and Staleness of Potato Chips.  Journal of Sensory Studies, 2004; 19, 347-363.

For Biology…
Marie-Christine Cadiergues, Christel Joubert, and  Michel Franc, for discovering that the fleas that live on a dog can jump higher than the fleas that live on a cat.
A Comparison of Jump Performances of the Dog Flea, Ctenocephalides canis (Curtis, 1826) and the Cat Flea, Ctenocephalides felis felis (Bouche, 1835).  Veterinary Parasitology, 2000; 92:3, 239-241.

For Medicine…
Dan Ariely, Rebecca L. Waber, Baba Shiv and Ziv Carmon for demonstrating that high-priced fake medicine is more effective than low-priced fake medicine.
Commercial Features of Placebo and Therapeutic Efficacy.  Journal of the American Medical Association, 2008; 299, 1016-1017.

For Cognitive science...
Toshiyuki Nakagaki et al., for discovering that slim molds can solve puzzles.
Intelligence: Maze-Solving by an Amoeboid Organism. 
Nature, 2000;407 p.470.

For Chemistry...
Sharee A. Umpierre, Joseph A. Hill and Deborah J. Anderson for discovering that Coca-Cola is an effective spermicide, but also to Chuang-Ye Hong, C.C. Shieh, P. Wu, and B.N. Chiang for discovering that it is not...
Effect of 'Coke' on Sperm Motility.  New England Journal of Medicine, 1985, 313:21, p.1351.
The Spermicidal Potency of Coca-Cola and Pepsi-Cola.  Human Toxicology, 1985, 6:5, 395-6.

For Physics...
Dorian Raymer and Douglas Smith for proving mathematically that heaps of string or hair or almost anything else will inevitably tangle themselves up in knots.
Spontaneous Knotting of an Agitated String.  Proceedings of the National Academy of Sciences, 2007, 104:42, 16432-7.

…And for Economics
Geoffrey Miller, Joshua Tybur and Brent Jordan for discovering that professional lap dancers earn higher tips when they are ovulating.
"Ovulatory Cycle Effects on Tip Earnings by Lap Dancers: Economic Evidence for Human Estrus?" Evolution and Human Behavior, 2007; 28, 375-381.

(Taken with permission from Improbable Research


   

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