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How does Lab Bites get distributed?
Lab Bites gets distributed through research networks. Someone from each lab is introduced to Lab Bites and joins the mailing list, then is sent one or more hard copies to share with their lab.
What kind of labs does Lab Bites target?
Lab Bites focuses on bioscience labs so that our content and your ad is specific to the researchers every time.
Where does Lab Bites get distributed?
 University of Auckland - School of Biological Sciences, Faculty of Medical and Health Sciences, Liggins Insititute
Plant and Food Research - Hort Research, ESR
Biodiscovery
Lanzatech
LIC
Douglas Pharmaceuticals AgResearch - Palmeston North, Mosgiel
University of New South Wales - School of Biotechnology and Biomolecular Sciences
Australian National University - Division of Molecular Bioscience
There is also a growing circulation in:
Massey University - Institute of Molecular Biosciences
University of Otago - School of Medical Sciences
Victoria University of Wellington
SCION - Rotorua
University of Canterbury - Biological Sciences
Lincoln University University of Waikato
How many copies of Lab Bites, and how many labs?
250 copies are printed and distributed to an estimated 160 labs to the above locations.
What makes a good ad in Lab Bites?
We researchers get bombarded with information everyday.
Lab Bites cuts through this clutter by keeping things short and simple. Similarly, the fewer points your ad hammers home the better. Tell us why your brand matters, and choose your words and pictures well.
What if my ad's dimensions are different from the dimensions given in the rate card?
That's not a problem. We're flexible - the price gets scaled accordingly.
I didn't get a high response to my first ad - why?
Marketing is your investment. All your sales today come from yesterday's marketing.
However with all advertising, repetition is required to make your brand familiar to us researchers.
Frequency matters. Like any other ad that you come across, you probably won't respond the first time. But after repeated exposure, you become familiar with the brand, which is what you as an advertiser want.
Therefore we prefer advertisers to sign up for several issues because this repetition makes your brand better recognised in our crowd.
To make it easier for you, we provide a 10% discount for three or more ads, and a 20% discount for six or more ads.
I've still got more questions to ask!
Hey that's cool, ask your questions, as we'd love to have your support. Please contact us.
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